For fans of Social Media, new technologies, and indie music and film, the title’s four letters are sweet. An acronym wet dream. South by Southwest is the week long Austin, Texas love in for rockers, a gathering of geeks, a festival for independent filmmakers. The ‘Festivals and Conferences’ have grown exponentially over the past 22 years, from ‘a tiny music festival in the Texas capital into a massive, unavoidable media beast that reflects, discusses and showcases trends in culture and media but also often creates them’, to quote SXSW’s website intro.
If you like new technologies, following the fun on Twitter, Flickr or any other of the primary social media sites will give you a feeling of being there. Tech heads love to share!
I will be following avidly. Last year, Twitter exploded at SXSW. This year, who knows? It is an early adopter’s playground.