I guess there’s nothing new under the sun. But chalk one up for the marketing minds at the venerable Berlin Philharmonic Orchestra. The New York Philharmonic has its new iPhone app, the London Symphony its own YouTube channel. The BPO has gone one better and placed its season online, live from the Philharmonie. And in digital sound and the most stunning HD picture
I can imagine pouring a nice glass of wine with friends and getting together for a fantastic live concert by arguably the world’s top orchestra from a great concert hall, all from the comfort of your living room.
The site suggests: ‘The Digital Concert Hall makes it possible for you to experience the Berliner Philharmoniker’s concerts wherever you are in the world. You can follow the performances live and you can also watch them later in a video archive.’ From the excerpts I’ve seen, the direction is first class. It’s almost as good as being there!
This is a fantastic idea by the Berlin Philharmonic. I’m sure other orchestras will adopt this model. It’s perfect for spreading the organization’s musical word and for building its brand. Bravo!
Sir Simon Rattle explains the Berliner Philharmoniker’s Digital Concert Hall. Be sure to press the HD button and Full Screen tab. The future, for sure.