A few things have revolutionized the music business in the past decade — Apple's iTunes, mobile audio on smart phones with the headphone boom, followed this year by streaming audio. What was missing in the lifestyle mix was a quality delivery system for the home. One that worked easily, sounded great and was reasonably priced. Sure, Bose had a big lead. ‘Good’ sound for the masses but at a high price. The high price paid for the marketing, which was quite effective.